Colors play a pivotal role in making a logo design appealing and memorable, but this only happens when one plays intelligently with the colors. Every color has some attributes associated with it. When these colors are added to a logo, their attributes get associated with that particular business and contribute to its brand image. Hence, an intelligent use of colors in a logo design can provide a brand with a strong identity.
The logo designs with colored background appear to be simple, but they’re that much difficult to design. The background color becomes the most prominent feature of the logo and makes a major contribution in building the brand image of the business; hence, this one color should be chosen with great consideration. The attributes of the chosen color should be relevant to the business and it should send across the right message to the target audience.
With most of the logo designs that have a colored background, the designers have to play with the negative space and this requires a lot of creativity. One can find several good logo designs that show a creative use of negative space, some of which we’re going to share with you in this post. With negative space, where there is a lot of room for creativity, there is also a lot of risk involved. A little overdo or misuse of the negative space can completely ruin the essence of the logo design. Hence, whichever type of logo design you want for your business, its concept should be conceived carefully.